Design-related careers (Creative director)
Posted: Tue May 09, 2023 4:27 pm
4. Creative director
National average salary: $77,774 per year
Primary duties: The creative director is responsible for determining the overarching theme, color palette and styling of an apparel season’s collection. They can work for an apparel company or fashion magazine. An apparel creative director conducts trend research and reviews high-level sales data to determine what trending colors and styles their customers will likely purchase. At the beginning of each season, they meet with senior designers to establish the color palette, theme, inspiration sources and any key design elements they want to see in the collection. Throughout development, the creative director ensures the designs are staying on track and maintaining cohesiveness.
National average salary: $77,774 per year
Primary duties: The creative director is responsible for determining the overarching theme, color palette and styling of an apparel season’s collection. They can work for an apparel company or fashion magazine. An apparel creative director conducts trend research and reviews high-level sales data to determine what trending colors and styles their customers will likely purchase. At the beginning of each season, they meet with senior designers to establish the color palette, theme, inspiration sources and any key design elements they want to see in the collection. Throughout development, the creative director ensures the designs are staying on track and maintaining cohesiveness.